How a Simple Logo Refresh Can Make a Big Impact
We recently had the privilege of partnering with Tewksbury Federal Credit Union to modernize their logo. While they’re a small credit union with a single branch, their commitment to the community and their members is second to none. They came to us looking for something new and fresh, yet still rooted in their identity—and we’re excited to share how we brought that vision to life.
Fresh Yet Familiar
One of the primary goals for the redesign was to give Tewksbury FCU a fresh, modern look without straying too far from their existing identity. After exploring various design concepts—from umbrella motifs to abstract banking symbols—we decided to retain and elevate the arc-swoosh element from their original logo. Another key update was simplifying the name in the logo. Instead of spelling out “Tewksbury Federal Credit Union,” they opted to abbreviate it to “Tewksbury FCU.” This change not only gives the logo a cleaner and more modern appearance but also puts emphasis on “Tewksbury,” helping the credit union stand out in their local community.
Typography and Color
Typography and color are often overlooked but critical elements of logo design. For Tewksbury FCU, we updated the typography to reflect a more contemporary style with better hierarchy, ensuring the tagline—”Family Banking at Its Best”—and the arc-swoosh complement the overall design.
We also went through a thorough process to refresh the color palette. After exploring various combinations, we landed on a rich blue paired with a brighter yellow accent. The blue conveys trust and stability, while yellow brings energy and warmth.
The Result
The new logo reflects everything Tewksbury FCU stands for: community, exceptional service, and caring for their members. It’s modern yet familiar, bold yet approachable. By refreshing their logo, Tewksbury FCU is not only strengthening their brand identity but also positioning themselves for continued growth and connection within their community.
When asked about the new logo, here’s how Maureen Montecalvo, CEO of Tewksbury FCU summed up their experience: “The logo refresh process was smooth and fast. The NES Group Marketing team took our input and came up with an updated, contemporary look for our new logo. We are thrilled with the results.”
If your organization is considering a brand refresh, we’d love to help. A well-executed update can breathe new life into your brand while staying true to your roots. Contact us to start the conversation!
